BEAUTY WITH INTENTION

Created with care, worn your way.

AS SEEN IN

BEAUTY WITH INTENTION

AYAN Beauty was created by Chanel Ayan and Toni Malt from lived experience.

Not from trends.
Not from noise.
Not from the idea that beauty needs to be loud to be powerful.

It was created for women who have lived, felt deeply, and arrived as themselves.

THE BEGINNING

Chanel Ayan knows what it means to be seen before being understood.
Her life has been lived in public, but her relationship with beauty has always been personal.

Toni Malt has spent decades working hands-on with faces, skin, and real women.
As a makeup artist and educator, she understands what actually works, what lasts, and what feels right on the skin.

AYAN Beauty exists where those two perspectives meet.

Ayan Beauty Chanel Ayan makeup luxurious palette superior black gel eye pencil premium faux mink eyelashes diamond highlighter eyeshadow

TWO PERSPECTIVES, ONE APPROACH

This brand is built on balance.

Chanel brings lived experience, intuition, and vision.
Toni brings craft, restraint, and technical knowledge.

Together, they create beauty that is intentional, wearable, and grounded in real life.

Nothing here is designed to overpower.
Everything is designed to work with you.

OUR APPROACH

We create makeup that feels comfortable on the skin and easy to wear.
Formulas that blend without effort and settle naturally, without heaviness.

There are no rules for how much or how little you use.
Beauty here is about ease, not excess.

FOR WOMEN WHO HAVE LIVED

AYAN Beauty is for women who have stories.
Women who have grown, changed, softened, and strengthened.

Women who don’t need makeup to explain who they are,
but enjoy choosing it for themselves.

This is beauty as recognition, not transformation.

PURPOSE, BUILT IN

Giving back is part of how AYAN Beauty operates, not a campaign.

A portion of proceeds from selected products supports initiatives that protect and uplift girls, helping them grow up with choice, safety, and dignity.

This commitment is intentional and ongoing.

OUR PROMISE

We will never rush you.
We will never pressure you.
We will never ask you to become someone else.

AYAN Beauty exists to meet you where you are.

Created by Chanel Ayan and Toni Malt.
Created with care.
Worn your way.

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