Last Updated: 30 September 2023

1. INTRODUCTION

Welcome to Ayan Beauty LLC ("Ayan Beauty," "we," "our," or "us"). This Cookie Policy is designed to provide you with clear information about how we use cookies and similar tracking technologies on our website (https://www.ayanbeauty.com) and in our marketing efforts on TikTok, Facebook, emails, Pinterest, X, Instagram, and YouTube and YouTube Short Stories (collectively referred to as the "Platforms"). This policy explains what these technologies are, why we use them, and your choices regarding their use.

By using our website or engaging with our content on the Platforms, you consent to the use of cookies as described in this policy.

Unless otherwise defined in this cookie policy, capitalized terms used in this cookie policy have the same meaning as in our [Privacy Policy] (https://ayanbeauty.com/policies/privacy-policy).

2. WHAT ARE COOKIES?

Cookies are small text files that are stored on your device when you visit a website or interact with certain content on social media platforms. They serve various purposes, including helping websites and platforms recognize your device, remember your preferences, and enhance your online experience.

3. HOW WE USE COOKIES

We use cookies and similar technologies for several purposes, including:

- **Essential Cookies:** These cookies are necessary for the proper functioning of our website and the Platforms. They enable you to navigate our website and access its features securely. They cannot be switched off in our systems.

   - **Purpose:** These cookies are essential for the proper functioning of our website and the Platforms. They ensure secure browsing, help you navigate the website, and access key features like account login and shopping cart.

   - **Example:** Without essential cookies, you may not be able to add products to your shopping cart or proceed with the checkout process.

- **Performance and Analytics Cookies:** These cookies help us understand how visitors interact with our website and content on the Platforms. They collect data about which pages you visit, the time spent on each page, and any error messages you encounter. This information allows us to improve the performance and usability of our website and marketing efforts.

   - **Purpose:** We use these cookies to gather information about how visitors interact with our website and Platforms. This helps us understand user behavior, identify areas for improvement, and enhance overall performance.

   - **Example:** These cookies collect data on which pages users visit most frequently, how long they stay on a page, and if they encounter any errors during their visit.

- **Functional Cookies:** Functional cookies enable us to remember your preferences, such as language, text size or location settings. These cookies enhance your experience by providing personalized features. An example, would remembering your username, region you are in or language.  

   - **Purpose:** Functional cookies enable us to remember your preferences and provide personalized features. They make your experience more convenient by, for example, remembering your preferred language or location settings.

   - **Example:** If you set your preferred currency, functional cookies will ensure that the website displays content in the currency you selected during your next visit.

- **Marketing and Advertising Cookies:** These cookies are used to deliver advertisements that are more relevant to your interests. They may also be used to track the effectiveness of our marketing campaigns on the Platforms.

   - **Purpose:** Marketing and advertising cookies are used to deliver relevant advertisements to you and measure the effectiveness of our marketing campaigns on the Platforms.

   - **Example:** If you've shown an interest in a specific eye lash product on our website, these cookies may display the eye lash-related ads when you visit social media platforms like TikTok or Instagram.

4. YOUR COOKIE CHOICES

You have the option to manage and control cookies. You can typically do this through your browser settings. Please note that if you disable cookies, some features of our website and the Platforms may not function correctly.

- **Browser Settings:** Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. The following links provide guidance on managing cookies in commonly used browsers:

  - [Google Chrome] (https://support.google.com/chrome/answer/95647) 

  - [Mozilla Firefox] (https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences) 

  - [Microsoft Edge] (https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09) 

  - [Safari] (https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac) 

- **Opt-Out Tools:** You can also opt out of certain advertising and tracking cookies through third-party tools, such as the [Network Advertising Initiative's opt-out page] (https://optout.networkadvertising.org/) or the [Digital Advertising Alliance's Consumer Choice page] (https://optout.aboutads.info/). 

5. CONTACT US

If you have any questions or concerns about our Cookie Policy or our use of cookies, please contact us at shop@ayanbeauty.com. 

6. CHANGES TO THIS POLICY

We may update our Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically to stay informed about how we use cookies.

7. UNDERSTANDING HOW WE USE COOKIES

Cookies play a crucial role in helping us understand user behavior and preferences. Here's how we leverage cookies to enhance your experience and tailor our services:

- **Website Usage Tracking:** We use cookies to track what parts of our website users visit most frequently. This information helps us identify popular content, optimize user pathways, and improve website navigation.

- **Convenience Features:** Cookies enable us to offer convenient features, such as keeping you signed in to your account. This eliminates the need for you to re-enter your login credentials each time you visit our site.

- **Online Shopping Basket:** Cookies support the functionality of our online shopping basket. They remember the products you've added, ensuring they are available when you proceed to checkout.

- **Measuring Advertising Effectiveness:** Marketing cookies allow us to measure the effectiveness of our online advertising efforts. We can assess which ads lead to user engagement and conversions.

- **Email Tracking:** We may use cookies in marketing emails to determine which emails are opened and which links within those emails are clicked. This helps us refine our email campaigns and provide you with more relevant content.

- **Location, Time Zone, and General Statistics:** Cookies may collect information about your location, time zone, and other general statistics. This data helps us customize content based on your geographic region and improve our services.

- **Customer Segmentation:** We may aggregate and de-identify your information to create customer segments. These segments help us better understand our audience and tailor our marketing efforts. We may also share de-identified data with trusted partners for analysis and research purposes.

Please note that we prioritize user privacy and data protection. We do not use cookies to collect personally identifiable information without your consent. You can manage and control your cookie preferences through your browser settings or opt-out mechanisms provided by third-party advertising networks, as mentioned in our Cookie Policy.