GLAM WITH PURPOSE

Make a statement, make a difference.

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AYAN BEAUTY IS MORE THAN MAKEUP, IT'S A COMMUNITY WITH THE MISSION TO SUPPORT FREEDOM, JOY, AND HEALING FOR GIRLS WORLDWIDE. 

Founded by me, Chanel Ayan, AYAN BEAUTY celebrates every shade, every culture, and every bold, beautiful personality. We exist to inspire confidence, self-love, and freedom, because true beauty begins when a woman feels safe, seen, and unstoppable.

This is more than makeup. This is beauty as freedom.
Join me in creating a future where every girl feels protected, powerful, and deeply loved.

A BIG HUG AND AYAN BEAUTY WAS BORN

Ayan Beauty is more than makeup; it is a celebration of self-love, confidence and happiness, where acceptance and love for all personalities flourish.

I met Toni 15 years ago at a photoshoot. We really connected, both loved being happy and creating fun moments.

Over the years we have done many shoots, travelled to NY and London, spent time together in her house in The Hamptons, fell in love with each other's families ... and never stopped laughing, encouraging and supporting each other.

Toni has this funny journal where she writes down all the products that she uses and things that happened at photoshoots. When we started filming Real Housewives of Dubai together she showed me her notes from our first photoshoot 15 years ago. I laughed so hard, it said "Model moves too much, very opinionated, arrived with wet hair". Nothing has changed.

When I decided to start Ayan Beauty I asked Toni if she would like to do a makeup brand with me "Yes, I would love to" is all she said, no questions asked, followed by a big hug ... it was just that simple, it was crazy and so Ayan Beauty was born.

Ayan Beauty Chanel Ayan makeup luxurious palette superior black gel eye pencil premium faux mink eyelashes diamond highlighter eyeshadow

MEET MY BEST FRIEND & BUSINESS PARTNER MAKEUP ARTIST TONI MALT

Two decades of covers for VOGUE, Harper's Bazaar, ELLE, Marie Claire and Glamour with A-list celebrities, from Pharrell Williams, Maluma and Lauryn Hill to Victoria Secret Models. Toni is the most humble and kind person I know ... also fiercely loyal and funny ... that's why I love her so much.

I love creating Ayan Beauty products with Toni, together we are the most epic creatives and we love it.

  • 2014

    We did this shoot together for a Swedish fashion magazine 10 years ago.

  • 2017

    Toni bleached my eyebrows for this shoot, she's crazy.

  • VOGUE Arabia 2020

    Ohhh this was right after Covid Lockdown. We hadn't seen each other for months and were so excited to be back together shooting VOGUE Arabia.

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