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Make a statement, make a difference.
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AYAN BEAUTY IS MORE THAN MAKEUP, IT'S A COMMUNITY WITH THE MISSION TO SUPPORT FREEDOM, JOY, AND HEALING FOR GIRLS WORLDWIDE.
Founded by me, Chanel Ayan, AYAN BEAUTY celebrates every shade, every culture, and every bold, beautiful personality. We exist to inspire confidence, self-love, and freedom, because true beauty begins when a woman feels safe, seen, and unstoppable.
This is more than makeup. This is beauty as freedom.
Join me in creating a future where every girl feels protected, powerful, and deeply loved.

A BIG HUG AND AYAN BEAUTY WAS BORN
Ayan Beauty is more than makeup; it is a celebration of self-love, confidence and happiness, where acceptance and love for all personalities flourish.
I met Toni 15 years ago at a photoshoot. We really connected, both loved being happy and creating fun moments.
Over the years we have done many shoots, travelled to NY and London, spent time together in her house in The Hamptons, fell in love with each other's families ... and never stopped laughing, encouraging and supporting each other.
Toni has this funny journal where she writes down all the products that she uses and things that happened at photoshoots. When we started filming Real Housewives of Dubai together she showed me her notes from our first photoshoot 15 years ago. I laughed so hard, it said "Model moves too much, very opinionated, arrived with wet hair". Nothing has changed.
When I decided to start Ayan Beauty I asked Toni if she would like to do a makeup brand with me "Yes, I would love to" is all she said, no questions asked, followed by a big hug ... it was just that simple, it was crazy and so Ayan Beauty was born.

MEET MY BEST FRIEND & BUSINESS PARTNER MAKEUP ARTIST TONI MALT
Two decades of covers for VOGUE, Harper's Bazaar, ELLE, Marie Claire and Glamour with A-list celebrities, from Pharrell Williams, Maluma and Lauryn Hill to Victoria Secret Models. Toni is the most humble and kind person I know ... also fiercely loyal and funny ... that's why I love her so much.
I love creating Ayan Beauty products with Toni, together we are the most epic creatives and we love it.
STROLLING DOWN MEMORY LANE
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2014
We did this shoot together for a Swedish fashion magazine 10 years ago.
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2017
Toni bleached my eyebrows for this shoot, she's crazy.
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VOGUE Arabia 2020
Ohhh this was right after Covid Lockdown. We hadn't seen each other for months and were so excited to be back together shooting VOGUE Arabia.
TRENDING NOW
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SUNSETS OF BALI EYESHADOW PALETTE
From beach light to city nights, 10 high-impact shades to turn every look into a moment.4.89 / 5.0
(130) 130 total reviews
Regular price $44.00Regular priceUnit price / per -
SHE'S THE MOMENT ™ EYES & CHEEKS PALETTE
Eyes. Cheeks. All eyes on you.4.91 / 5.0
(271) 271 total reviews
Regular price $44.00Regular priceUnit price / per -
TIT FOR TOOT ™ DIAMONDS
Weightless sparkle that flips the switch to showstopper.4.9 / 5.0
(152) 152 total reviews
Regular price $26.00Regular priceUnit price / per -
VERBATIM ™ LONGWEAR EYELINER PENCIL
Inky black. One stroke. Eyes that own the room.4.92 / 5.0
(191) 191 total reviews
Regular price $22.00Regular priceUnit price / per