BESTSELLERS
The pieces people return to.
AS SEEN IN
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SUNSETS OF BALI EYESHADOW PALETTE
Soft warm tones that build with ease.4.89 / 5.0
(130) 130 total reviews
Regular price $44.00Regular priceUnit price / perSale price $44.00 -
SHE'S THE MOMENT ™ EYES & CHEEKS PALETTE
Balanced color for eyes and cheeks.4.91 / 5.0
(271) 271 total reviews
Regular price $44.00Regular priceUnit price / perSale price $44.00 -
DOUBLE TROUBLE ICONIC EYELINER PENCILS
Two liners for calm definition options.Regular price $39.60Regular priceUnit price / per$44.00Sale price $39.60Sale -
THE EVERYDAY LOVE BUNDLE
Two everyday essentials, plus our It Girl Makeup Bag.Regular price $48.00Regular priceUnit price / per$64.00Sale price $48.00Sale -
TIT FOR TOOT ™ DIAMONDS
Delicate light with gentle dimension.4.9 / 5.0
(152) 152 total reviews
Regular price $26.00Regular priceUnit price / perSale price $26.00 -
VERBATIM ™ LONGWEAR EYELINER PENCIL
Reliable definition that stays subtle.4.92 / 5.0
(191) 191 total reviews
Regular price $22.00Regular priceUnit price / perSale price $22.00 -
V.V.I.P. HYDRATING SHINE LIP COLOR
Comfortable color with soft shine.5.0 / 5.0
(4) 4 total reviews
Regular price $29.00Regular priceUnit price / perSale price $29.00 -
PALM READER LONGWEAR EYELINER PENCIL
Structure that frames without heaviness.4.89 / 5.0
(134) 134 total reviews
Regular price $22.00Regular priceUnit price / perSale price $22.00
FROM WOMEN WHO WEAR IT
based on 1073 verified reviews
My New Go-To
The Sunsets of Bali palette is everything! Buttery smooth, super pigmented, and the colors just work on my skin.
Jessica M.
I’ve Never Loved a Red This Much
VVIP is the perfect red. It’s bold but feels so comfortable, and I get compliments every time I wear it.
Ashley R.
It’s So Black!
Verbatim is insanely pigmented and glides on like silk. It doesn’t smudge and instantly defines my eyes.
Lauren T.
Blush That Looks Like Skin
Bali Blush gives me the prettiest flush, it adapts to my tone and just melts in. No guessing, no chalkiness.
Amanda J.
It Actually Stays On!
Palm Reader is the only brown eyeliner I’ve tried that doesn’t smudge. It’s my new staple.
Rachel D.
Obsessed With These Shades
The She’s the Moment palette is perfect for eyes and cheeks. I love how the shimmer hits in the light, so luxe.
Emily S.
So Easy to Blend
I’m not a makeup pro, but the Sunsets of Bali shadows basically blend themselves. The payoff is insane.
Brittany L.
Lips Feel So Good
I didn’t expect VVIP to feel this hydrating, it’s shiny, smooth, and makes my lips look fuller without any stickiness.
Danielle K.
AYAN BEAUTY IN ACTION
BUNDLE & SAVE
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THE EVERYDAY LOVE BUNDLE
Two everyday essentials, plus our It Girl Makeup Bag.Regular price $48.00Regular priceUnit price / per$64.00Sale price $48.00Sale -
SHE SAID WHAT SHE SAID
Lip duo made for effortless color and shape.Regular price $43.00Regular priceUnit price / per$48.00Sale price $43.00Sale -
SaleALL EYES ON ME
Warm tones and subtle definition for a complete look.Regular price $82.80Regular priceUnit price / per$92.00Sale price $82.80Sale -
DOUBLE TROUBLE ICONIC EYELINER PENCILS
Two liners for calm definition options.Regular price $39.60Regular priceUnit price / per$44.00Sale price $39.60Sale -
SEASON 2 ... WE ARE BACK
Coordinated shimmer and liner for refined expression.Regular price $82.80Regular priceUnit price / per$92.00Sale price $82.80Sale -
SaleCATCH ME STARING
Soft color and definition for everyday warmth.Regular price $87.30Regular priceUnit price / per$97.00Sale price $87.30Sale -
SaleLOVE YOURSELF
Coordinated eyes and lashes with thoughtful balance.Regular price $81.00Regular priceUnit price / per$90.00Sale price $81.00Sale -
SaleXOXO, AYAN
A complete set for balanced, wearable color.Regular price $145.00Regular priceUnit price / per$189.00Sale price $145.00Sale