Last Updated: 30 September 2023

AYAN BEAUTY LLC PRIVACY POLICY

Last Updated: 30 September 2023

**1. Introduction**

Welcome to Ayan Beauty LLC ("Ayan Beauty," "we," "our," or "us"). This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website (https://www.ayanbeauty.com) and interact with our services, including our e-commerce platform hosted on Shopify. We are committed to protecting your privacy and complying with applicable United States laws and regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) for European Union residents. This website is operated by Ayan Beauty at 16192 Coastal Highway Lewes, DE 19958. The website is directed to and meant for use by residency of the United States jurisdiction.

By accessing or using our website and services, you agree to the terms and practices described in this Privacy Policy. If you do not agree with our practices, please do not use our website or services.

Notice to California residents: if you are a resident of California, you may have additional rights regarding your personal information as set forth in the “Additional disclosures for California residents” below.

**2. Information We Collect**

We may collect various types of information when you use our website, social media platforms, mobile applications and services to include but not limited to rewards programs, advertisements, attending Ayan Beauty events, content on third party websites, direct purchases and engaging with our customer service team. Types of information collected include:

- **Personal Information:** This may include your name, email address, postal address, phone number, and payment information when you make purchases or register on our website to include but not limited to promotions.

- Personal information categories listed in the California customer records statute (cal. civ. code § 1798.80(e)). Such as name, signature, physical characteristics or description, delivery address, billing address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, payment card number, or any other financial information. Some personal information included in this category may overlap with other categories.

- Protected classification characteristics under California or federal law. This includes age (40 years or older), sex (including gender, gender identity, gender expression, sexual orientation), veteran or military status.

- Images and photographs. For example, you tag us on social media, you may provide a photograph of yourself. We may also collect images through technologies such as AR (augmented reality), face evaluation, or other tools.

- Your opinions or other information. This includes product reviews, information about your cosmetic concerns, and the brands and products you use.

- Commercial information. We maintain records of products or services purchased, obtained, or considered, as well as other details about your purchasing or consuming history or tendencies.

- **Technical Information:** We automatically collect information about your device, including your IP address, browser type, operating system, and referring URLs. This can occur when you first visit our website or engage with our content digitally. 

- **Usage Information:** We gather data about your interactions with our website and services, such as the pages you visit, products you view, and the dates and times of your visits.

- **Location Information:** With your consent, we may collect information about your approximate location through your device's IP address or GPS data for localized services and marketing, such as country or city level location.

- **Cookies and Similar Technologies:** We use cookies and similar tracking technologies to enhance your browsing experience, as described in our [Cookie Policy] (https://ayanbeauty.com/pages/cookie-policy).

- **Information from third party sources:** These sources have either obtained your consent or are legally permitted or required to disclose your information to us. The types of personal information we receive from third parties include:

- Social media partners: If you use social media functionalities such as logging in or using "like" or "share" buttons on our website, the social media site may share information with us, including user IDs, names, email addresses, locations, and other information permitted by their privacy policies.

- Retailers, distributors, and third-party brand partners: With your consent and in compliance with applicable data protection laws, our retailers, distributors, and brand partners may share information such as your name, email address, postal address, phone number, gender, browsing patterns, geolocation, device identifiers, cookie data, demographic information, appearance-related details, and information regarding products purchased or services requested through their platforms.

- Technology partners and market research organizations: With your consent and in accordance with applicable data protection laws, our technology partners may share information like browser patterns, geolocation, and device identifiers with us.

**3. How We Use Your Information**

We use the information we collect for various purposes at outlined in the policy, including:

- **Providing and Personalizing Services:** To process your orders, personalize your shopping experience, and provide customer support.

- administer our relationship, including internal accounting and administrative purposes, and to create and manage your account.

- Payment processing for product or services purchases. After you place an order your payment will be processed by Shopify payments. Shopify payments collects, uses and processes your information, including payment information, in accordance with their privacy policies. you can access their privacy policy via the following link(s): Shopify payments: https://www.shopify.com/legal/privacy. If you elect the shop pay service, shop pay collects, uses and processes your information, including payment information, in accordance with its privacy policies. You can access shop pay’s privacy policy via the following link https://www.shopify.com/legal/privacy. If you elect the PayPal, Apple Pay, Google Pay and Amazon Pay services, they collect, uses and processes your information, including payment information, in accordance with their privacy policies. You can access PayPal’s privacy policy via the following link: https://www.paypal.com/myaccount/privacy/privacyhub. You can access Apply Pay privacy policy via the following link https://www.apple.com/legal/privacy/data/en/apple-pay/.  You can access Google Pay privacy policy via the following link https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=privacynotice&ldl=en-GB. You can access Amazon Pay privacy policy via the following link https://paymentservices.amazon.com/privacy.  

- **Verify your identity:** for example we may use your email address to determine if you already have an account with us.

- **Communications:** To send transactional emails related to your orders, respond to inquiries, and provide marketing communications that you may enjoy with your consent. Details of how to opt out are described in the section below marked “Opt-out of marketing communications".

- **For Personalized Advertising:** We, either independently or with third-party vendors, may utilize your personal information to deliver personalized advertising on third-party websites, including social platforms. These advertisements fall into two categories: (i) "contextual," meaning they are related to the webpage you are currently viewing, or (ii) "behavioral advertising" or "interest-based advertising," where ads are tailored to your interests, which we deduce from your information, including demographic, geographic, and interest-related data.

- We employ personalized advertising to include or exclude specific individuals who have registered for our products, ensuring that you receive information about products most relevant to you. To achieve this, we may monitor your browsing activity across various websites, devices, and applications. We may also correlate your browsing activity on one device, such as your mobile phone, with that on another device, like your tablet, to ensure our advertising aligns with your preferences. If you no longer wish to view personalized advertising, you can manage your cookie preferences and opt out of these cookies by clicking "Set My Cookie Choices." Additionally, some third-party websites offer the option to stop seeing ads from particular advertisers on their site, so it's advisable to check your preferences on those platforms as well.

- **For SMS Communications:** When you choose to receive text messages from us through our website or via text message, or when you opt in to receive updates, offers, and information about out-of-stock items by providing your name and phone number and clicking the "Subscribe" button or checking a box at checkout, we collect your phone number, details about your browser, information regarding the page where you signed up, and any additional information you voluntarily provide. For comprehensive details on SMS messages, including instructions on opting out, please refer to our Terms of Service.

- **For Non-Advertising Communications:** We may utilize your personal information to engage with you about crucial matters related to your account, the services you've requested, or other non-marketing communications. This encompasses: (i) sending you an email to confirm your identity during the sign-up process; (ii) emailing you when you've requested a password or username reset; (iii) notifying you about the suspension of a particular service for maintenance or its termination; (iv) informing you of updates to this policy or our Terms of Use; or (v) apprising you of any products you've requested or purchased. Please exercise caution if you receive any communications requesting your password, as we will never contact you for this information.

- **Customer Service Delivery:** For instance, we may use your personal information to handle and respond to your queries and inquiries, ensuring we provide the best possible service to you.

- **Analytics:** To analyze website and user behavior, monitor website performance, and improve our services and provide targeted advertising. We may examine your individual data, encompassing details like your geographic location, specific product or service preferences, age, time zone, IP address, and the website links you've visited, in the context of our broader customer database. This analysis serves our internal business objectives, including the generation of statistical insights and the formulation of marketing strategies, to customize your future visits, help ensure the security of our networks and your information, and for fraud prevention and detection purposes along with defending the rights and property of Ayan Beauty, its employees, affiliates and partners. These efforts are aimed at enhancing our services, refining our product offerings, and optimizing the website's functionality. Additionally, we may compile and anonymize your data to construct customer segments, which we may then share with our affiliated entities and strategic partners. 

• We also employ the services of Google, a third-party analytics provider, to gather data pertaining to website usage and its users. This information encompasses demographic insights, as well as data related to user interests. Google utilizes cookies for collecting demographic, interest-level, and usage information from visitors to the websites. This data includes details about the pages users enter and exit, the pages they view, time spent, browser type, operating system, and IP address. Cookies enable Google to recognize users across visits to the websites and other online platforms.
• Google employs the data it acquires from various websites, including ours, to provide us and other website operators with information about users. This information encompasses age brackets, gender distribution, geographical regions, general areas of interest, and insights into the devices used for website visits and purchases. It is important to note that we do not link the information we receive from Google to any of your personally identifiable data.
• For further details regarding Google's use of cookies, data collection, and data usage, please consult the Google Privacy Policy, available at [https://policies.google.com/privacy?hl=en]. If you wish to opt out of Google Analytics tracking, you can do so by visiting the Google Analytics Opt-Out Browser Add-On, accessible at [https://tools.google.com/dlpage/gaoptout].

- **Legal Obligations:** To comply with legal requirements, resolve disputes, and enforce our terms and policies.

**4. Sharing Your Information**

We may share your information with:

- **Service Providers:** Third-party service providers who help us operate/maintain our website and services, process payments, order fulfillment, and deliver products. 

- **Legal Compliance:** When required by law, we may disclose your information to comply with legal obligations, respond to government requests, and protect our rights.

- **Marketing:** With your consent, we may share your information with marketing partners and internally to deliver personalized advertisements and promotions.

- **Internally:** We may share your information to assist with business operations.

- **Internationally:** In certain instances, such as sales, purchases, mergers, or organizational changes within specific regions or countries, we may disclose personal data to potential or actual buyers and their advisors, or receive personal data from sellers and their advisors.

- **Ongoing business operations:** To protect against fraudulent claims and effectively manage insurance and legal claims, we may share personal data as required.

- **Enhance security:** We may collaborate with our IT system providers to maintain the security of our systems, necessitating the sharing of personal data. Our selection of external partners is based on their capacity to meet our specific requirements, including the secure and appropriate handling of sensitive data, such as your personal information.

- **User Consent:** When you provide your consent, we may share your information with other partners as per your preferences.

**5. Utilization of Non-Identifying Information:** We may employ non-identifying information, such as anonymized or aggregated data related to service usage, in ways that do not pinpoint individual users. This usage serves the purpose of enhancing the functionality and management of our services, which includes the development of features, improvements, and services. It also aids in internal research efforts, enhances our comprehension of usage trends, helps resolve disputes, troubleshoots issues, fulfills user requests, and contributes to security and compliance initiatives. Any non-identifying information that becomes combined with personal information will be treated by us as personal information.

**6. Your Privacy Choices**

You have rights and choices regarding your personal information:

- **Access and Correction:** You can access, review, and update some of your personal information by logging into your account. You may also request correction or deletion of your data by contacting us at shop@ayanbeauty.com. 

- **Marketing Preferences:** You can opt-out of marketing communications by following the instructions in our emails, SMSs or contacting us directly.

- **Cookies:** You can manage your cookie preferences through your browser settings, as explained in our [Cookie Policy] (https://ayanbeauty.com/pages/cookie-policy). 

**6. Data Security**

We place significant emphasis on safeguarding the security of our websites and the personal information entrusted to us. In our commitment to maintaining the security of your information, we employ a comprehensive array of technical security measures. These measures encompass encryption, access controls, firewalls, and detailed logging. Additionally, we implement organizational security controls, including the formulation of robust security policies and procedures, the provision of awareness training for our staff, and the assessment of third-party vendors' security protocols.

To maximize the effectiveness of these security features, we recommend using an up-to-date web browser. It is important to note that, as part of our security practices, we will never solicit customers to verify any debit or credit card details via email, further enhancing the protection of your personal information.

**7. Duration of maintaining data and your rights:** We maintain personal data for numerous durations and purposes. General guideline on the duration that we maintain your personal data is based on what is necessary and proportionate to run the business and in line with our retention policy. We take into consideration the purpose of the data collection and the legal obligations that apply to our business. When the term of maintaining your data is not defined legally we will keep the data for a period that is based on industry standards. We may anonymize your personal data for regulatory or statistical purposes, in which case we may use this information indefinitely without further notice to you. 

• Your rights regarding your personal information we hold are as follows:
• You have the right to request a copy of the personal information we hold about you.
• You can seek information about how we collect, share, and utilize your personal information.
• If you believe your information is inaccurate, you can request updates and corrections.
• In specific circumstances, you can request that we limit the processing of your personal information.
• You have the right to object to the processing of your information when it is based on our legitimate interests as determined by us.
• In certain situations, you can request the deletion of your personal information.
• You have the option to move your information (right of Portability) if it was provided in a structured, commonly used, and machine-readable format. We can share a digital copy directly with you or another organization.
• You can object to any automated decision making, including profiling, especially if such decisions have legal or significant implications for you.
• You have the right to request access to your personal information.
• If you previously provided consent for us to use your information, you can withdraw that consent at any time.
• Please contact us for any requests or concern to shop@ayanbeauty.com. Please include in the subject line of the email Attn: Privacy Policy. When you contact us to ask about your information, we may ask you to identify yourself to help protect this information. 

**8. Children's Privacy:** Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from individuals under 13. If you believe we have collected personal information from a child under 13, please contact us, and we will take appropriate steps to delete the information.

**9. Changes to this Privacy Policy and Purpose:** We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically to stay informed about how we collect, use, and protect your information.

Please be aware that we may process your personal information, following the guidelines outlined above, without your explicit knowledge or consent, as required or permitted by applicable law.

If we reasonably consider that we need to use it for another reason and that reason is matching with the original purpose, we reserve the right to do so. If you wish to get an explanation as to how the processing for the new purpose is matching with the original purpose, please contact us.

**10. Contact Us:** If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at shop@ayanbeauty.com.

**11. Governing Law:** This Privacy Policy is governed by the laws of the United States and the state of Delaware.

**12. Cookie Policy Alignment:** This Privacy Policy is aligned with our [Cookie Policy] (https://ayanbeauty.com/pages/cookie-policy) dated 30 September 2023.

By using our website and services, you acknowledge that you have read and understand this Privacy Policy and our Cookie Policy and consent to the collection, use, and sharing of your information as described herein.